Objectives

• Understand what is and what is not a new product
• Understand the reasons a company may have to launch a new product
• Analyse the targets in a new product launch
• Learn the methodologies to successfully launch a new product
• Understand branding and its crucial contribution to company business and strategy
• Learn how to build, leverage and rejuvenate the brand positioning of a company
• Allow participants to develop a brand management strategy

Contents

This seminar will be delivered by Valentí Camps Fons

Summary of contents:

1. What is a new product?

2. Why a new product?

• Development strategy
• Idea selection
• Concept development
• Business analysis
• Product testing
• Market test

3. Launch

4. Common errors in product launch

5. Organization of the new product product function in the company

6. Implications of the life cycle

7. International product life cycle

8. Product portfolio in multinational companies

9. What branding means: The essence of brands and positioning

10. The importance of a brand purpose

11. Branding in the digital revolution

12. Global insights

13. From brand to ideas

Calendar

Campus Vigo.

• Friday, 3^rd  May, from 9.00 a.m to 2.15 p.m and from 4.30 p.m. to 9.45 p.m.
• Saturday 4^th May from 9.00 a.m. to 2.15 p.m.

Price

The seminar's price is 525 €.

Discounts:

• Alumni member: 40 %

• Second enrolment: 15 %