Objectives

• Understand how and why to use international distribution channels.
• Understand the major products and services channels.
• Develop, evaluate, and execute a decision making in distribution.
• Measure international distribution efforts and choose the best options.

Contents

This seminar will be delivered by Milagros Negreira Espasandín

Summary of contents:

1.     International Business: relationship with distribution.

2.     How to prepare the international distribution plan.

3.     Different channels: different ways of introduction.

4.     Adaptations to the channel - consistent marketing mix.

5.     How to deal with the international channel:

5.1.      Sales Force

5.2.      Key Accounting

5.3.      Trade Marketing

Calendar

Campus Vigo.

• Saturday 6^th April from 9.00 a.m. to 2.15 p.m.

Price

The seminar's price is 350 €.

Discounts:

• Alumni member: 40 %

• Second enrolment: 15 %